Book Production Phase 15
Apr 25, 2009 | From the kitchen of Rose
I guess you could call it a pre birth announcement. Now that we have a final cover and presales has begun, it has become possible to add a link to blog home page for preorders from Amazon, Barnes and Noble, Borders, and Jessica’s Biscuit.
It was so thrilling finally to see the beautiful cover on the top of the 8 book line up. And I now have one copy of the bound galley, which has the entire book with soft cover in color but black and white inside. This is created to send to publications with long lead times and though not nearly as beautiful as the final book will be it feels so good to see it all there in its near final permutation.
The wheels of publicity are turning and my old friend and publicist par excellence
Carrie Bachman has already lined up two major events coming up in August and October.
Last week the official book presentation was made to Barnes and Noble. This is the time when they are deciding the size of their first order so to “sweeten the deal” I baked two of my favorite cakes from the book to bring to the meeting: The Golden Gift Lemon Almond Cake.
Rebecca, editor Pam Chirls multi-talented assistant, and I both had bad colds (aren’t they always!) but this didn’t stop me from baking or her from choosing the most exquisite packaging for the presentation.
It was a sunny spring blossom golden day as we walked up Fifth Avenue, me to Jefferson Market to pick up a blue foot chicken for the weekend and her to drop off the cakes. It was a lovely moment to share.
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Alice
05/18/2009 12:40 PM
Just the West side of the Hudson River, NYC, nothing more exotic!
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Rose Levy Beranbaum
05/17/2009 09:34 PM
alice--how exciting! i wonder what shores you are referring too. i do love jessica's biscuit and they've aways been very supportive of my books.
paul, i've only had the time to go into jefferson market twice and it sure isn't the same--no separate fish section but you can still order the blue foot chicken thank goodness though gourmet garage will also order it for you. chickie is still at the meat counter--he's the only familiar face. i hate to tell you for how many years i've know angelo and regret not getting the chance to say goodbye to him. many years ago he saved my neck when i sent my order to the wrong studio, saying "who knows--maybe some day you'll be as famous as james beard"!
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Alice
05/03/2009 03:53 PM
Just pre-ordered your new book from Jessica's Biscuit, can't wait til it arrives on these shores. It was easy to locate on their website, and I always prefer to order from them rather than the much bigger general book sites.
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Paul
05/01/2009 09:10 PM
Congratulations!
And--may I ask, how do you find the new Jefferson Market these days? What's worth buying? And, do they sell regular chicken? I have a wonderful butcher (not naming names!) but they take forever with each order.
I prefer baking bread and cake!
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Carolyn Bergman
05/01/2009 04:52 PM
Rosie-O, Rosie-O!!!
I love the cover and I can't wait to dig into this book! I hope you will do a book signing near me, cause I will be there!
Have fun in France!
-Carolyn-
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Patrincia
05/01/2009 02:23 PM
The Golden Gift Lemon Almond Cake will be the first recipe I try from the new book. :)
Lovely presentation!
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Gwyneth
04/30/2009 08:13 PM
Rose, the presentation of your gifts is soooo classy! Love it.
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Julie
04/28/2009 05:21 PM
Rose, those are beautiful! And can't wait to try the recipe, lemon and almond are one of my favorite combinations!
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Rose Levy Beranbaum
04/28/2009 02:10 PM
stretch n seal. please try putting questions in search and you'll see there is a lot of info such as about plastic wrap. i'm leaving in two days for 2 weeks and won't have internet access.
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Charlie
04/28/2009 01:59 PM
Oh Rose - your simply divine :) What a incredible resource you are..
OK just measured out the grams and now Ill pray as it rises...
Do you by any chance like any particular brand of plastic wrap if you are going to freeze the baked loaves?
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Rose Levy Beranbaum
04/28/2009 01:38 PM
salt is tricky--it seems to change weight every day! i go for 1t=6 grams but maybe best to use the same measuring spoons each time and use them and not a scale for this small an amount.
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Charlie
04/28/2009 01:29 PM
Dear Rose,
This is Charlie the "nudge"... Im baking a triple batch of your Heart of the Wheat Bread as part of the bread table I'm trying to put out for my nephews Bar Mitzva.
Im getting thrown off by the salt content.. You call for 10 grams or 1 1/2 teas but on my scale it takes more like 2 1/2 teas to get 10 grams. I even tried it on another scale.. same thing.. please help...
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Matthew
04/26/2009 03:04 PM
The wrapping is very beautiful!
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Charlie
04/26/2009 12:19 AM
Rose! Amazing!
All your students are waiting anxiously for the release.
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New Bread DVD
PBS 101: Banana Cake with Chocolate Sourcream GanacheFrosting