Welcome to Real Baking with Rose, the personal blog of author Rose Levy Beranbaum.

Spend A Moment with Rose, in this video portrait by Ben Fink.

EMAIL NEWSLETTER

Sign up for Rose's newsletter, a once-a-month mouthwatering treat!

RSS AND MORE

Get the blog delivered by email. Enter your address:

The Epicurean Classic Part 1 of 3

Sep 10, 2009 | From the kitchen of Rose

Kitchen Aid’s 90th Birthday

Although the new book was not yet supposed to be available in late August, I agreed to do the first major event which was the Epicurean Classic held for the first time in St. Joseph, Michigan, home of Kitchen Aid. And by some miracle 40 books arrived early and in time for the event!

We were not so fortunate with the weather which was cold, rainy, and windy, but this did not serve to keep people away. Never have I seen a more attentive and appreciative crowd.

I must begin by saying that I am blessed to have Woody Wolston as my assistant. This was the first demo event we have done together. Not only did he bring backup pans for all four cakes for the demos, he did the majority of the prep, making finished cakes and weighing out all the ingredients for the mis en place AND all the while he managed to take over 200 photos! I’ve managed to edit them down to 44 but will post in three separate segments to make downloading easier for you.

We arrived at the Chicago Airport and were picked up by a van for the two hour ride to St. Joseph. I brought one of the only two advance copies of the book to give to Woody and to show at the event. This was the first time he saw it in its completion.

The event took place in the large parking lot off the Boulevard Inn where we stayed. It was all in tents or open air Kitchen Aid demo kitchens. There were 4 tent-covered demo kitchens each with seating for over 100 people. The prep area was in a nearby tented area with 10 work stations and a full array of kitchen utensils. There were 100s of Artisan Kitchen aid mixers of every imaginable color.

The moment we arrived we went into the prep tent to start doing the prep for the next day’s demo which was the Golden Lemon Almond Cake and the Deep Chocolate Passion Layer Cake—two of my top favorite recipes from the new book.

Bridget Charters, event coordinator, did an amazing job directing the Culinary students and organizing all the presenters equipment and ingredient requirements.

“Student Amabassador” Eunice, newly graduated from Cornell School of Hotel Administration and Hospitality showed us the cart where she had all our things arranged.

1%20our%20demo%20cart%20PHOTO%202.jpg

Eunice%20asks%20Rose%20a%20question%20PHOTO%203.jpg

Woody had offered to bring our favorite Myweigh scale and I was glad he brought the 9 inch heart pan as I could not have made the Rose Red Velvet cake in the 12 inch version that had been ordered in error.

Woody%20in%20chef%20jacket%20PHOTO%201.jpg

Woody wearing his first chef jacket he had made for the event by ChefWear.

We wanted to finish in time to go to Brian Maynard’s (director of marketing for Kitchen Aid) evening party for the presenters. Woody worked with great focus and concentration unmolding the Deep Chocolate Passion Cake. Wearing his Tai Chi shirt didn't hurt!

PHOTO%204%20Woody%20removing%20deep%20passion%20%20from%20pan.jpg

I was beaming with delight that we turned out a perfect Golden Lemon Almond Cake. It's always scary using other people's ovens (but not as much as usual since these were Kitchen Aid ovens) and we had to run the cake batter in the pans over to the ovens which were about a minute away.

PHOTO%205Rose%20and%20completed%20Golden%20Lemon%20Almond.jpg

We got so caught up in the prep, and my watch (with new battery) conspired by stopping, that we almost missed the party! We liked Eunice so much on first sight, and watching her in action, we trusted her to finish syruping the cake!

PHOTO%206%20Eunice%20syrupping.jpg

Thank goodness we didn’t miss the party and were only one hour late. It was such a great opportunity to see Brian and his wife Barbara after several years had passed since our last meeting.

PHOTO%207%20Barbara%20and%20Bryan.jpg

And it was so great to see other old friends such as Jean Joho of “The Everest Room,” Andrew Schloss, Mark Scarbrough and Bruce Weinstein, Mary Sue Millliken etc. and to meet new ones such as Gale Gand’s lovely family (she came with her husband Jimmie and twin daughters Ruby and Ella).

PHOTO%209%20Ruby%20at%20Brian%27s.jpg

Brian is a Culinary Institute trained chef but wanted to be able to spend time with all of us so he had dinner catered by what he described as the best caterer in St. Joseph :Chef Eduardo Pesantez of Cravings Catering of Stevensville Michigan. It was indeed fabulous: an exceptional artichoke dip (I had three helpings), seared tuna with wasabi, lamb kebabs with chimichuri sauce, spicy grilled shrimp, stuffed mushrooms, bruschetta. Desserts were provided by the best bakery in town “Bit of SwissTime” Tim Foley (photos of his terrific bakery and cakes in posting three).

PHOTO%208%20Desserts%20and%20cheeses.jpg

The Dessert Bar

The next morning we finished prepping and presented the first one hour demo followed by a book signing in a nearby tent. Woody brought over slices of cake for people to taste as they were standing in line. Then we rushed back to the prep tent to start prepping for the next morning’s demo of the Rose Red Velvet and Génoise Rose.

PHOTO%2010%20Dont%20touch%20red%20velvet%20cake.jpg

Anna Thomas had finished her first demo and sustained us with two fabulous soups. She enjoyed watching me make the Génoise Rose which came out text book or should I say cookbook perfect. Again we were vastly relieved because a génoise batter needs to be baked immediately after mixing and once again Woody hot-footed the batter in the pan over to the stage oven.

PHOTO%2011%20Rose%20and%20Anna%20w%20genoise%20prep.jpg

Was it any wonder that by 10:00 that night I got so sick I started thinking “where is the nearest hospital.” I told Woody he would probably have to do the demo the next day but by the next morning I was feeling a lot better. The weather, however, had a taken a turn for the worse. It was so windy I didn’t dare risk sifting the flour before adding it to the foamy batter for the génoise so predictably the batter deflated more and the finished cake was much lower than the one we had prepped in the tent the afternoon before (an excellent object lesson!).

Fine Cooking Magazine did a live podcast of the demo and I met editor Laurie Buckle for the first time. She did a short live podcast interview after the demo and then I was rushed back to the signing tent.

Love the proud expression on Woody's face! We were both remembering how a year earlier we were experiencing the grueling task of copy editing.

PHOTO%2012%20Rose%20and%20Woody%20at%20signing%20table.jpg

The Happy "Team Rose"

PHOTO%2013%20Woody%2C%20Eunice%2C%20and%20Rose.jpg

We owed much to Eunice for the success of our demos and were very grateful.

PHOTO%2014%20Woody%2C%20Eunice%20%2C%20and%20Rose%20kiss.jpg

After the signing Woody and I took a walk on the pier, watching the wind surfers enjoying the rollicking waves of Lake Michigan that just the day before had been smooth as glass. I never realized a lake could resemble an ocean.

PHOTO%2015%20Waves%20splashing%20on%20lighthouse.jpg

Next posting is photos of several of the other participants and of the superb eat around Saturday night dinner.

Comments

last second paparazzi, woody running around with his tai chi shirt.

http://www.podcastdirectory.com/podshows/3315012

REPLY

"I don't have home decor at my home because the space is taken by baking equipment which indeed looks and feels great!"

Héctor, isn't it wonderful to be able to say such a thing??!!

REPLY

Aloha Eunice! Is great to have you here and will enjoy your postings on this great event.

I always bow to culinary students, you are the artillery in industry and are always put on the front lines. We have a few at the bakery and you all are so intelligent, know well how to do the math, and never complain of the mundane. Ever always respectfull and at the shadow of the chef.

Now, tell us, how was baking WITH ROSE? How was baking from scratch? Was Rose's list of equipment and ingredients overwhelming? Her gift to the world is to write the best recipes a cake can possibly be, and ingredient and equipment availability is always a concern. It is fun and always possible to shop for these, and equipment is much more affordable and available than 20 years ago, but indeed I don't have home decor at my home because the space is taken by baking equipment which indeed looks and feels great!

REPLY

Ted Reader had the demo with twinkies and marshmallows. His demo included him grilling the twinkies on woodplanks after being infused with Jack Daniels and topped with marshmallows, chocolate chips, syrup, etc. It was definitely a sight to see!

REPLY

Rose, thanks for sharing this, I thoroughly enjoyed reading it and seeing all these happy people! Thanks to Woody, too, for taking the photos and lighting everything up with his infectious smile.

REPLY

I want to know whose cart had marshmallows and twinkies!

REPLY

So many happy faces! Such a beautiful cake! Roses' books!!!! And oooooooh, such a LOT of Kitchen Aid mixers!!!! I want everything: happy people, autographed books, cake and mixers.
Rose, I hope you're feeling better now.
And thanks for such a nice and fun chronicle.

REPLY

I really did have the best job at the Classic. :) I love the picture of the red velvet. I made it my job to make sure no one touched the cake.

I can't wait for the next postings, and I hope you're feeling much better, Rose!

REPLY

And I don't work Saturdays! Yeah! Yahoo!

REPLY

woody will be at 10/10 sweet day with me! (the NYC wine and food festival)

REPLY

Rose:
Sorry about the head cold...having kind of a bad day myself...things just sort of icky. Our wonderful manager here at the hospital was just transferred on two days notice to another location in the North Brooklyn Health Network. We Love Her. One of the clerks asked me to bake a going away cake for her...tomorrow is her last day. I have dinner plans tonight and may not get home till 11 PM. I made no promises. If I get home and have the strength I will make that gorgeous lemon layer cake in the new book. It looks fantastic. I can't wait to try it.

Take something for your head hold and be nice to yourself...I can't even imagine what the publicity tour for something like this must be like...good luck! (Oh...and I don't need Woody gift wrapped, just send him over to Midtown east the first week in October...I'll find him. )

REPLY

great posting my dear, and rushing to make the red velvet, which is the only cake i haven't yet made from this posting!

does brian's wife own a kitchenaid dream kitchen or what? he beats me!

woody is toothpaste commercial happy. eunice stole my job. rose looks cake bible charlie rose young. and i love the fact that you kept plastic wrap around the beautiful bundt lemon cake when displaying it at your booth, so it would keep fresh... my show manager would have asked me to remove what he thinks is an ugly looking wrap! btw, i keep my business cards in plastic wrap in my wallet and pass them out wrapped and have my customer unwrap and take one card out. I am a baker, I tell them.

REPLY

What fun!! That bundt cake is gorgeous.

I saw the 90th anniversary edition KitchenAid mixer at Williams-Sonoma and it is a beautiful metallic candy-apple red (like a corvette really!) with a beautiful large glass mixing bowl. I know it's slightly impractical, but so beautiful.

REPLY

you're not alone bill! thanks for making me laugh as i have THE WORST headcold.

REPLY

Wonderful posting. I really enjoyed reading it and the pics are fabulous...just like being there. I now what I want for my Birthday! Woody!

REPLY

If only we could have all been there... what fun!

REPLY

POST A COMMENT

Name:  
Email:  
(won't be displayed, but it is used to display your picture, if you have a Gravatar)
Web address,
if any:
 
 

Comment

You may use HTML tags for style.

DATE ARCHIVE

Featured on finecooking.com