Should These Cookie Be Legal?!
Nov 22, 2010 | From the kitchen of Rose
Remember the posting from August 09 about the 75th Kitchen Aid anniversary event in St. Joseph Michigan where Woody and I met Eunice Choi, recently graduated from Cornell Hotel and Restaurant School, who became our invaluable and adorable assistant? Well, she has gone on to collaborate with her sister Esther Kang to start a cookie company.
The Chois come from a baking family so perhaps it's no surprise that Esther defected from the land of torts to the land of 'tarts'. The name of the Company, Batch From Scratch, derives from the small batch production--always the best for quality and consistency. The concept is simplicity, purity, and delectability. The newest in the lineup are the brown butter and sea salt cookies pictured above.
Batch From Scratch ships all over the US. which makes it perfect for the holiday gift-giving season.
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Rose Levy Beranbaum in reply to comment from Bev Bourgie
11/27/2010 03:40 PM
bev, that could be the cutest posting ever on this blog!
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Bev Bourgie
11/27/2010 03:36 PM
Hi Rose,
Tried your Whipped Cream Cake recipe from the Wednesday Gazette.
It was delicious. Love you mom... but this one is better.
Looking forward to try your other recipes.
Thanks
Bev
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Daphne in reply to comment from Rose Levy Beranbaum
11/27/2010 03:35 AM
What an interesting anecdote Rose... but I'm squarely in the "all cookies need salt" camp :-)
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Rose Levy Beranbaum in reply to comment from Bill
11/26/2010 05:09 PM
i know you wouldn't bill but i'm posting this on a public blog!
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Bill in reply to comment from Rose Levy Beranbaum
11/26/2010 04:57 PM
I completely understand and would NEVER hold you responsible...don't worry. Just wondering.
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Rose Levy Beranbaum in reply to comment from Bill
11/26/2010 12:21 PM
i tried to go the legal route years ago and even asked several friends who had commercial kitchens and each told me that the codes were so impossible no one bothers! this is not my advice as i don't want to be held legally responsible but just reporting my own personal experience. things may have changed in 30+ years!
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Bill
11/26/2010 11:55 AM
There is actually a coffee shop on the upper west side that is owned by the ex husband of a friend...complicated...anyway, they are considering hiring me to make small baked goods (cupcakes, muffins, bar cookies...that sort of thing)...the shop is tiny. Anyway, nothing is actually set yet, but one of my big concerns is the legal issues surrounding selling food from a home kitchen in NYS. I've heard a horror story about enormous fines if something should happen. Any thoughts?
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Rose Levy Beranbaum
11/26/2010 11:19 AM
not sure if i ever mentioned that my first business after leaving my job in the test kitchen of ladies' home journal was going to be making shortbread cookies. i put up a sign in my 30 story building and one person ordered for his mother who was from scotland and missed this cookie. he reported that mine were not the ones of her memory.
next i brought a sample to dean and deluca and georgio deluca wrinkled up his nose and said: "needs salt--try danish lurpak butter!" i love salt but this is one thing that i feel needs none--in fact, even one grain would be detectible in this pure and simple cookie. none-the-less i tried his suggestion but didn't change my mind. lydie marshall, who had been with me at the time (she owned the reknowned å la bonne cocotte cooking school in ny) felt insulted in my behalf and said she'd never go back in the store! those were the early days of dean and deluca and the early days of my short-lived cookie career. over the years i grew very fond of georgio but still prefer my shortbread without salt. this should probably go in my memoirs if i ever write them!
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Bill
11/26/2010 08:49 AM
What beautiful packaging....and they LOOOK DELICIOUS. I dream about starting this kind of company. Who knows?>>>maybe some day
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Happy Thanksgiving!
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