Press Launch for the Rose™ Collection with NewMetro Design
Mar 10, 2012 | From the kitchen of Rose
Last week on Wednesday we celebrated the press launch for my product line--one of the most important and joyful events of my life. Gary Fallowes, president and founder of NewMetro is the creator of the popular BeaterBlade®.
Gary's uncle Michael flew in from San Diego (and I mean literally flew in as he pilots his own jet!). Here he is with Gary and me just before my demo began.
Also very present were Gary's mom, two sisters, cousin, my husband Elliott, Bob Trinque (Sales and Marketing) and, of course, the press and many close associates including the much esteemed Marion Nestle, and cake decorator par excellence Ron Ben Israel (who as a lovely surprise brought along Cynthia Peithman, a former student of mine who is now a teacher at the French Culinary Institute!).
Gary began by thanking everyone for coming on such a rainy night and quoted his mother as saying "the best things happen in the rain."
I began by saying that it was fitting we should launch our product on Leap Year evening as it represents the leap of faith we took joining forces. I went on to tell the story of how many years ago I asked my inventor uncle Nat, designer of the Movado Museum Watch, how to create and market an electric ice cream scoop, and how he started talking about prototypes (a word I needed to have defined) and made no effort to help me. I explained how after all these years it is such a joy to have a partner who believes in my ideas and makes them realities.
Gary went on to share the story of how it was that we met and after seven years of mutual admiration became partners in the new product line. He ended by expressing most sincerely and eloquently his appreciation of having me in his life by saying "I love you Rose." This inspired me to share that we have the ideal relationship--one in which he thinks he is the lucky one and I think that I'm the lucky one!
For my demo, I made the Lemon Poppyseed Cake from Rose's Heavenly Cakes to show off the beloved BeaterBlade® (which means never having to say 'scrape the sides of the bowl' again, the new ZestN'est™, and JuiceLab™. The accompanying lemon curd cream served to show off the Rose Double Boiler™ (with self-contained water), and the Rose MixerMate™ illustrated how ideal it is to beat with an electric hand held beater and to whip cream quickly without having to chill the bowl or beaters.
I also made Chantilly Crêpes in the new Rose Crêpe and Pancake Griddle™ with porcelain finish so slick even the clarified butter resisted sticking to it. Finally I made caramel in my favorite new Rose Caramel Pot™ with the same finish that I designed to have high sides to prevent spattering and a small diameter appropriate for the usual amounts of caramel and syrup required for most recipes. This makes it possible to get a deeper immersion of the thermometer for a more accurate reading. The incredibly slick interior makes it easy to ensure that almost all of the syrup gets out of the pan and into the mixture.
Today I am at the Chicago Housewares Show for the official launch of the new product line. It will be available in stores by this June. Of course I will be announcing it here on the blog. If you would like a preview of some of these products, I have written blog postings beginning with the BeaterBlade® underneath the equipment section in categories.
By the way, not only is Gary a genius inventor, he's also a genius baker! He sent me a sample of his cornbread that had the texture of velvet and perfect corn flavor. He advised me to toast it until very dark. Here it is, served with baby back ribs topped with Joanna Pruess's barbecue sauce I wrote about recently from the new Lodge Cast Iron Cookbook.