store frosting (shudder) blech!
people love that stuff. cupcakes are the rage here in SoCal and last summer the register did a story on the best ones in OC. so we took the tour and brought the “best” home. ALL the cupcakes’ frostings, including Sprinkles, were made with shortening and powdered sugar. They were disgusting and even the kids left the cupcakes unfinished.
my point? americans are used to the supersweet stuff, but once you change their tastes they’ll never go back.
congrats on your success!