I’ve learned in my line of work that if you present yourself as if you are worth a large fee, then people will be happy to pay it. I learned this lesson after a good 18 years of charging to little and apologizing for the cost of my services.
I think Bill is absolutely right here (even though I have a really hard time doing it!). I’ve started saying to people, “if you’re asking me because you think it will be cheaper, it definitely won’t be”. I cannot buy my ingredients at wholesale, I cannot turn out finished products as quickly as a bakery can, and I use more expensive ingredients than the bakeries in my area.