Hope you don’t mind me posting here. This is for some market research for an economics project at school.
We would be looking at designing high end Christmas cakes. We would offer both set designs, and the option to do a custom ‘you decide what you want’ job.
I have a few questions which I would appreciate you answering.
Firstly, and perhaps most importantly, do you believe there are spaces in the market for this or is it already over saturated?
What kind of set designs would you be looking for? What is most important for the design for you-icing, decoration, shape etc.?
How much would you pay for 1.5kg of custom made to your specifications, high quality Christmas cake?
Would you still prefer to bake your own Christmas cake over us making it for you?
Would postage make placing an order with us more desirable?
Would you like it attractively packaged-like in a wooden box- for a bit extra?
What age range are you?
Are you the kind of person that would attend markets and fairs?
Finally, are there any other factors you would say would make the cake more desirable?
Thank you in advance.
Ben, Alex and Thomas from The Claws’ Bakery.