Just about the most powerful methods for getting your message across as being a presenter is giving your catch phrase.
What’s that, you ask?
This is where your catch phrase can be purchased in…
Examples of catch phrases can be:
“Not available for sale - whatever it takes; and…
Odds are you’ve heard a speaker go almost everywhere with your ex speech. As an alternative to moving you in one direction, she walks you into several. It’s most probably she didn’t create her story around a simple catch phrase.
The magic formula to a memorable speech should be to construct your stories around your catch phrases. Most speakers, even many professionals, do not do this. At best I do not practice it often enough.
Consider three ideas for creating your catch phrase:
1) Rapid stack. Keep it short and straightforward. No long or arduous sentences. Remember, a pithy and punchy phrase is more effective because it is more catchy and easier to not forget plus repeat.
2) The lo-tech vocab. Avoid words which might be not easy to pronounce just as the components using a cereal box. You wouldn’t want to create confusion or blank stares from a audience. And stay away from industry lingo unless you’re talking with that specific industry.
3) The true reason for the rhyme. Rhymes within phrases are some of the easiest to not forget. They’re cute, quick and require no work to build up. There are even websites that really help you hunt for rhyming words.
If you wish your audience to not forget you, your stories, and lessons, develop a few catch phrases that tie-in along with your stories. Or another way around - construct your story around a catch phrase. It’s just about the most powerful tools any presenter can put to enhance her message.